Stationary & Package Design
PIXIE STIX
Ferrero Group Rebrand
Class: Computer Design Methods
Completion: March 2023
In this class project, students were tasked with the exciting challenge of redesigning a classic candy from the renowned Ferrero Group, and I chose to reimagine Pixie Stix. Departing from its vibrant and playful image, my redesign aimed to captivate adults with a sleek and sophisticated aesthetic. Embracing minimalist elegance and refined packaging, the new Pixie Stix exuded an air of indulgence and sophistication, appealing to discerning palates and modern sensibilities.
